• Retinoids are a broad category of Vitamin A derivatives used to boost cell turnover, smooth fine lines, improve skin texture, and fight acne.
• They work by increasing skin cell renewal and stimulating collagen production.
• Some retinoids require a prescription, while others, like Granactive Retinoid, are available over the counter (OTC).

Types of Retinoids:
1. Prescription Retinoids (Stronger, Faster Results, More Irritation)
• Tretinoin (Retin-A)
• Tazarotene
• Adapalene (in higher strengths)
• These provide quicker results but may cause peeling and irritation.
2. Over-the-Counter (OTC) Retinoids (Gentler, Slower Results, More Tolerable)
• Retinol
• Retinyl Palmitate
• Granactive Retinoid (Hydroxypinacolone Retinoate) → This is what we use in our product!

• Needs to convert into retinoic acid in the skin before it works.
• Takes longer to show results but is gentler.
• Found in many anti-aging skincare products.

Best for: First-time users, sensitive skin, and gradual results.

• More potent and works faster than retinol.
• Some retinoids (like Tretinoin) require a prescription, but Granactive Retinoid is an OTC retinoid that delivers powerful results without irritation.

Best for: Those who want effective anti-aging and skin renewal with minimal side effects

Retinol-like results without irritation
Non-drying, moisturising formula
Faster results than standard retinol
Gentle enough for daily use

At Élixir de Beauty, our Granactive Retinoid Booster is designed for those who want powerful, skin-renewing benefits without the redness, peeling, or sensitivity that often comes with traditional retinol.

Would you like to experience the next generation of retinoids? Explore our Granactive Retinoid Booster today!

Even if a customer understands the benefits, they might hesitate if they don’t know how to use the product correctly.
When to Use It:
• Apply at night to clean, dry skin.
• Use 2-3 times a week at first, then increase as tolerated.
How to Apply:
• Use a pea-sized amount for the whole face.
• Follow with a moisturiser to prevent dryness.
What to Avoid:
• Do not mix with strong acids (AHAs/BHAs), benzoyl peroxide, or Vitamin C in the same routine.
Morning Care:
• Always use SPF 30+ in the daytime when using retinoids.

Not everyone is the best candidate for retinoid use, so adding a section on suitability can help:

Best for:
• Fine lines & wrinkles
• Uneven skin tone
• Acne-prone skin
• Dullness & texture concerns

Avoid if:
• You have highly sensitive skin or eczema flare-ups.
• You’re pregnant or breastfeeding (consult a doctor first).
• You’re already using strong exfoliants like peels or high-dose acids.

How It Works:
• Stimulates collagen & elastin production → Fights wrinkles.
• Speeds up cell turnover → Brightens dull skin & fades dark spots.
• Regulates sebum (oil) production → Helps prevent acne.

Retinol: Slower, needs conversion in the skin, can cause irritation.
Granactive Retinoid: Works directly on the skin without conversion, is gentle yet effective, and provides faster results.